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The AYNI woman is educated, political, and aware of what’s going on in the world. She’s a conscious consumer. She supports ethical movements and is aware of where all her products are made – from cosmetics that are not tested on animals, to organic produce from the local farmers market, to ethically and sustainably made clothing.

She’s a multi-tasker- a career-woman and a mother, who also finds time to do social work. She’s Latin meets Scandinavian. She speaks several languages. She’s a professional nomad – you’ll find her in all the chicest and unexplored destinations from Jackson Hole to Jaipur.

She spends her weekends at the farmers market, at Soho house or wine tasting in Buenos Aires. She’s not a party girl, she prefers to host intimate dinner parties, with good food, great wine and even better company. When she does go out, she’s dressed to the nines with a gorgeous gown and dazzling jewels for a charity ball and a cause she supports. She’s an avid reader – everything from Mario Vargas Llosa’s books to Harry Potter. She draws style inspiration from Harper’s Bazaar, Vogue Italia and Holiday Magazine.

Her style is effortlessly chic. She picks up pieces along her travels but blends them into her minimal, Scandinavian wardrobe to make them entirely her own. She usually throws on a pair of antique earrings or panama hat to complete her look. She spends most of her money on good food, travel, and interiors. She doesn’t have a huge wardrobe, she invests in classic, high quality pieces in neutral colors, classic cuts and clean lines.